Louise is a Certified NLP Trainer and Master Practitioner. With a background in strategic planning, marketing communications and public relations she has over 15 years' international corporate experience specialising in preparing brands for launch and providing skills training to brand teams and their customers. With a degree in Public Relations, Louise spent 5 years working in the PR industry both on client side and in agency. Her clients spanned the consumer, business to business and healthcare markets with work including PR planning and implementation for corporate and new brand launches, media liaison and spokesperson, and event organisation. Louise was a founding member of two International pharmaceutical marketing agencies providing pre-launch motivational communications to medical target audiences. Her work involved business development, strategic planning, communications planning and tactical implementation, event management and training for key opinion leaders in presentation, negotiation and media skills. In addition to her corporate work she was a lecturer of public relations, marketing communications and corporate communications at Bournemouth University and later at Southampton Institute (now Solent University). Louise has a keen interest in the study of language and human behaviour, and enjoys incorporating a touch of humour and playfulness into the learning environment. |